Web Site Design

InSight Digital Imagery specializes in helping small to medium-sized businesses and organizations get established on the Internet. Our goal is to help our clients understand the Internet and use it to their best advantage.

 

Design Philosophy

InSight believes that the World Wide Web is about information. Information can be used for a variety of purposes, from business to entertainment, from practical to cosmetic.

We strive to create visually interesting, easy-to-use Web sites, without over-using cumbersome, slow loading embellishments. We think every element on a page should add to the page's functionality and appeal.

 

What's needed

Generally, we've found it's best to tie the design of a site into the clients existing graphic themes, like those found of catalogs, business cards, etc. Therefore, the jumping-off point for creating a Web site is often existing brochures, catalogs, flyers, etc. If a whole new look is desired, our graphic artist can colaborate to build a unified "look" for a whole range of materials, not just the Web.

 

Setting Goals

The key to an effective Web presence is setting goals for the site and then pursuing them. A goal may be as simple as giving customers directions to a shop, or as elaborate as providing multiple types of online support for a complicated product.

 

Getting Started

A no-charge initial consultation, by phone or in person, is offered to all prospective clients. The people of InSight Imagery take pride in learning about a client's needs, goals, and strategy and then integrating them into a Web presence. Contact IDI to get started.